Business owners these days know that building a webpage is necessary to keep their business competitive. Certainly the evolution of the Internet has made it a must for every business to assert an online presence. The good news is, one does not need to be an expert web developer to create a website. In fact, brilliant entrepreneurs know that all they need is a perfect sales funnel template that can convert into a sale.
Why is a Sales Funnel Important?
The purpose of having a sales funnel is simply because when a prospective client visits your website, the possibility of immediately convincing that person to make a purchase is low. This visitor may want to check on other websites to compare the prices, ask permission from their partner about their plan to buy, or it could be that this person does not have money at the moment.
The sales funnel will then help you, as an entrepreneur, to constantly keep in touch with website visitors by sending emails which can contain some tips, advice or product offers. Keep in mind that when you offer some products, they should be from a highly commendable source and considered of high value for your prospects. The only way that you would be able to send them emails is when you are able to convince them to provide you with their email address. This can be done with a well laid sales funnel template.
Elements of an Effective Sales Funnel Template
1. Capture Page or Squeeze Page
This can be considered as your landing page. Being the first part of the template, it is important that you are able to capture your target market and convince them to enter their email address. To be able to do this, just remember that you do not need to have a very fancy capture page. Just concentrate on the essentials, which basically involves a heading that offers a very attractive benefit, a subheading (if you want), then the email form.
One thing you must not do on the capture page is to immediately try to sell your product. Just be subtle in obtaining your site visitors name and email addresses. It can help if you offer some freebies. Another option is to add a video, which can help in building trust.
2. Purchase Page
The moment your website visitors decide to opt-in in your capture page, the next thing you would want to do is to convince them to make a purchase. Make sure that you have a low cost product, something that is around 25 dollars or less, that way you get higher chances of getting a sale. The proceeds of which, will cover your advertising costs, free shipping and other offers.
3. Downsell
A downsell can be done if you are not able to convince your website visitors to purchase your one time offer, which already happens to be low-priced. As a website owner, you can provide a discounted price, but you also need to remove or reduce some features of the product.
4. Upsell
The upsell on the other hand, is something that you can offer to those who are willing to purchase your one time offer. This can be an upgraded product with more added features, and of course sold for a higher price. While only a few people will be willing to go for an upgrade, it does not hurt to try.
As the product and website owner, you have the option to put in several downsell and upsell to increase chances of obtaining higher income. Just be sure you do it in a subtle way and it does not become annoying to your prospects.
5. Exit Pop-up Page
If you have a website visitor who does not opt-in to your capture page, the exit pop-up program can be your last bet of diverting them to yet another product that you can offer. This will redirect them to a capture page of a product that can cost lower than the product you initially offered.
6. Thank You Page Banners
This is yet another important component of your sales funnel template. Your thank you page will have advertising banners and this can be leads for some other products you sell or other related affiliate products. You can also have some download links placed for some free products or the link to your one time offer page for download.
Understanding the basic components of a sales funnel template and learning how to use them is very important for an internet marketing strategy. This can help make your online business succeed. Converting leads to sales is definitely the best way to obtain income.
