Business owners these days know that building a webpage is necessary to keep their business competitive. Certainly the evolution of the Internet has made it a must for every business to assert an online presence. The good news is, one does not need to be an expert web developer to create a website. In fact, brilliant entrepreneurs know that all they need is a perfect sales funnel template that can convert into a sale.

Why is a Sales Funnel Important?

The purpose of having a sales funnel is simply because when a prospective client visits your website, the possibility of immediately convincing that person to make a purchase is low. This visitor may want to check on other websites to compare the prices, ask permission from their partner about their plan to buy, or it could be that this person does not have money at the moment.

The sales funnel will then help you, as an entrepreneur, to constantly keep in touch with website visitors by sending emails which can contain some tips, advice or product offers. Keep in mind that when you offer some products, they should be from a highly commendable source and considered of high value for your prospects. The only way that you would be able to send them emails is when you are able to convince them to provide you with their email address. This can be done with a well laid sales funnel template.

Elements of an Effective Sales Funnel Template

1. Capture Page or Squeeze Page

This can be considered as your landing page. Being the first part of the template, it is important that you are able to capture your target market and convince them to enter their email address. To be able to do this, just remember that you do not need to have a very fancy capture page. Just concentrate on the essentials, which basically involves a heading that offers a very attractive benefit, a subheading (if you want), then the email form.

One thing you must not do on the capture page is to immediately try to sell your product. Just be subtle in obtaining your site visitors name and email addresses. It can help if you offer some freebies. Another option is to add a  video, which can help in building trust.

2. Purchase Page

The moment your website visitors decide to opt-in in your capture page, the next thing you would want to do is to convince them to make a purchase. Make sure that you have a low cost product, something that is around 25 dollars or less, that way you get higher chances of getting a sale. The proceeds of which, will cover your advertising costs, free shipping and other offers.

3. Downsell

A downsell can be done if you are not able to convince your website visitors to purchase your one time offer, which already happens to be low-priced. As a website owner, you can provide a discounted price, but you also need to remove or reduce some features of the product.

4. Upsell

The upsell on the other hand, is something that you can offer to those who are willing to purchase your one time offer. This can be an upgraded product with more added features, and of course sold for a higher price. While only a few people will be willing to go for an upgrade, it does not hurt to try.

As the product and website owner, you have the option to put in several downsell and upsell to increase chances of obtaining higher income. Just be sure you do it in a subtle way and it does not become annoying to your prospects.

5. Exit Pop-up Page

If you have a website visitor who does not opt-in to your capture page, the exit pop-up program can be your last bet of diverting them to yet another product that you can offer. This will redirect them to a capture page of a product that can cost lower than the product you initially offered.

6. Thank You Page Banners

This is yet another important component of your sales funnel template. Your thank you page will have advertising banners and this can be leads for some other products you sell or other related affiliate products. You can also have some download links placed for some free products or the link to your one time offer page for download.

Understanding the basic components of a sales funnel template and learning how to use them is very important for an internet marketing strategy. This can help make your online business succeed. Converting leads to sales is definitely the best way to obtain income.

A sales funnel allows you to weed out qualified prospects from uninterested leads. Sales funnel software can make the entire process easier. Manual collection and evaluation of data can be time consuming. Taking the long route to convert prospects into palpable sales is possible, but it is clearly counterproductive.

The Importance of a Sales Funnel

Before finding suitable software that fits your business strategy, it is important to determine if you would gain more by using a sales funnel to quantify qualified prospects. The sales funnel model is only one of the many tools that visually lay out a customer’s journey. You can also opt to use a basic flowchart or loop charts that take into consideration the cycle of a sales process.

Many marketers find the use of the sales funnel outdated, but only the form of the model really changes. The importance of creating a sales funnel that will effectively increase revenue is a constant. The scale of the business does not matter. Prioritizing the needs of the customer can help you identify qualified leads that will give you a leg up.

The Benefits

1. It Makes the Sales Process More Efficient

If you are in a hurry to see a faint glimpse of a return in investment, many sales funnel software can give you a good estimate. An interesting brand can lure interested customers. It is not cost effective to pursue each one. Using software to regulate qualified leads from the unqualified lot can save you valuable resources. Investing in software will not only help you increase sales, but it will encourage a smoother workflow for marketing and sales.

Most software extends functionality to mobile devices. You can update and create additional tasks while on the go. Brainstorming about tiers to improve the sales process does not have to build up when marketing and sales teams are in one room. Cloud based software are available to track sales progress and changes.

2. It Makes the Sales Process Easy to Predict

Not all software is foolproof, but a systematized calculation shows more promise compared to manual processes. Precise software can offer an organized and systematized way of indicating profitable opportunities. More than offering a look into the future of your investment, it can help identify risks before you make critical financial moves.

3. A Capable Software Can Help Crush Competition

Acquiring efficient software can deliver relevant information to people who work with your leads. Although the rift between sales and marketing teams sometimes present issues, good software has the power to align their views. With a highly cooperative work force, there will be a significant increase in annual revenue. A productive workflow can assist you with landing more deals and acquiring customer loyalty. Rival businesses would have to pattern their sales process after yours if you have competent software.

4. It Allows You to Track Each Stage

Sales funnels give businesses an exact idea of how prospects behave so they can act on those opportunities. To manage and eventually act on available opportunities, software that make funnels workable can help you identify which stage to eliminate or modify. Having this information on hand can greatly assist managers in anticipating easily dropped opportunities. You can thoroughly analyze and work along with the sales process by zeroing in on individual weaknesses.

5. It Can Provide Extensive Customer Knowledge

Social intelligence is a highly useful commodity that you can acquire with the right tools. Various opportunities will arise where social media networks provide more marketing cues than customer psychology. You can pick up and create opportunities for sales simply by viewing social accounts. Keep in mind that potential customers encounter your brand through different platforms and you have to cater to them accordingly.

Reminder on Using Software Solutions

Using sales funnel software can only give a definite advantage if you already have a clear idea of what the sales process should look like. You cannot focus entirely on the technology because it can only help you track, calculate, create, and change the sales process you deem is practical. It can provide you with the necessary information, but you have to put the pieces together and determine what needs to change so you do not lose opportunities. Do not make the mistake of relying on software alone. Analyzing customer behavior and working around opportunities still requires personal skills.