Internet marketing is very complex and a newbie in this field may find it really difficult to understand the ins and outs of the online marketing world. Those who already have a strong background in internet marketing may always presume that anybody can easily understand the basics of online marketing.
Unfortunately, this is not the case, especially when they hear about a sales funnel. They cannot seem to comprehend why a sales funnel is important and basically do not know how to create a sales funnel.
A Simple Explanation of a Sales Funnel
A sales funnel can sound way too complicated when not explained in simpler terms. The good news is, there is a much simpler way to explain things and this is what we will do here. A sales funnel is designed like the regular funnel that you know. Yes, that same funnel that you use for transferring liquids from a big container to a smaller one to prevent it from spilling.
Now, what do you observe in a funnel? It basically has a big end on the top and a narrow end at the bottom. You begin pouring at the big end and the material comes out of the narrow end and eventually gets transferred to the container that you are transferring it to.
So how can you use this type of structure help in your sales campaign?
Think about it this way, as visitors come into your website, they start coming in the big end of the funnel. They encounter the products that you are selling on your website. Then they go down the funnel and slowly realize which products they are interested in.
Along the way, there will be some visitors who are not keen about purchasing the product and leave , while there are those who are sure about purchasing and continue to go down the funnel and eventually end up at the bottom of the funnel, which is where the sales takes place.
The Importance of Learning How to Create a Sales Funnel
By now you already have an understanding of a sales funnel. However, you might still be wondering if you need one for your own business. If you want your business to make a profit, then you need to have one for yourself.
Now that you are convinced that your business will need to have a sales funnel, it is time to learn how to create a sales funnel. Most internet marketers would suggest that you construct your sales funnel in such a way that you have different products to offer to every customer who goes through your funnel.
The idea is to offer various products to your potential customer as they go down your own funnel. The most ideal way of positioning your products in the funnel is to have it from the cheapest to the most expensive one.
How to Begin Convincing Customers
This is the tough part, while your website may have a lot of visits, not all of them would have that much interest and eventually end up purchasing from you. One very convincing marketing strategy is to offer a freebie. It can be one of your products or an ebook that your customers can make use of. Aside from that, you may also offer a software or basically another product. Just think of one thing, this must be something that your website visitors would want to take advantage of.
Once your potential customer avails of your freebie, it is time to offer your first inexpensive product. Ideally, this product must be less than $20. Depending on how the potential customer reacts to your first offer, you will have to offer an upsell or downsell. If the response is negative, you don’t have to give up immediately.
You begin offering a bargain priced version of your already inexpensive product. However, you will have to take off some features of the product. When the response is positive, you start offering the more expensive or upgraded version of your first product. This of course sells for a higher price, but definitely comes with more perks.
Just remember that learning how to create a sales funnel is not really difficult. All you need to do is to pay attention to the behavior of your customers. If you know what you are doing, then you can eventually bring them to the bottom of your own funnel.