A sales funnel blueprint that can generate lists is what you should look for if you want your business to take off. It is important to focus on building your list initially rather than making a sale. If you are able to attract leads, it does not matter if they are qualified or not at first. There will be plenty of opportunity to get them back if you know what crucial factors are necessary in designing your sales funnel.
There are certain elements you have to include so that you can generate leads that contribute to your conversion rate.
Elements of a Sales Funnel
1. A Compelling Squeeze Page
A squeeze page or landing page is where you solicit opt-in details from leads. Some sales funnel experts find it ideal to keep the squeeze page simple. However, this is your first opportunity to capture information about your visitors. If you are unable to grab their interest the first time, it can affect your opportunities in generating sales later on.
In order to make a compelling squeeze page, you need to present a compelling offer. Target your audience’s needs. In a sense, you are already selling something valuable, so you have to make an interesting offer from the start and reel them in from there.
2. A Simple OTO
After securing the name and email address, you have to seize the opportunity to present a one time offer. You will need a simple offer or solution that addresses the problem of the prospect. Offer a range of product or services such as video tutorials or EBooks that addresses their needs.
Make sure that what you decide to offer is relevant and interesting without overdoing it. You can put forward at least two OTOs, but try not to throw extra sales pitches or the main product will lose its value. Provide links and instructions, preferably through email, so that the prospect can avail of your offer.
3. A Registration Page
You will need to set up this system after you have identified your definite buyers from the prospects. Moving leads to another registration page will help you keep track of your list that you can offer additional products or services to. This is where you close the deal in the sales funnel blueprint. The setup should be clear-cut and concise so leads will make the right decision of buying.
4. A Download Page
This is the page where leads can download the offer found in the squeeze page and OTO. In a sales process, this is where they acquire their purchase and you make a sale. You may want to offer another product, but focus on content as always. Just like the initial offer, keep the subsequent offers relevant and simple.
5. A Reliable Email Marketing System
After qualified leads opt in to avail of your OTO, you will need an email marketing system. If you do not know how to setup an email utility or auto responder, you can try an email marketing service provider. You can also learn from tutorials on how to set up the auto responder in your email account although that might take time. Once you have the system set up, you can focus on making other offers through updating your list.
6. Keep Your Leads Updated
You can do this in two ways. First, you can keep your qualified leads and subscribers updated by regularly sending emails containing helpful content. Second, create useful content that both attract and retain the attention of potential and existing leads. The key is consistency in driving traffic to your site. There are many ways to generate content to get traffic. There are also marketing entrepreneurs that can help you create email content that will keep leads interested.
Design Your Own Blueprint
If creating your own sales funnel blueprint presents too many unknown variables, it is better to hire a project manager. You can also choose to invest some effort in learning how to set up pages and auto responders. However, it will require time to learn online marketing ropes. You could lose opportunities during that period to build your list and make a sale. Try to remember that designing the business sales funnel is just as important as acting on that scheme. Before finalizing the blueprint, make sure all key elements meet your business goals.